Slow Beauty: The main care trend of 2025 that you need to know about
What is the concept of Slow Beauty and what are its basic principles? Why is MOLODO the best embodiment of this movement? What do you get if you choose care without haste?
In our world, where speed and instant results have become the norm, the Slow Beauty movement is growing in popularity, a concept that calls for a conscious and slow approach to self-care. In 2025, this trend will become increasingly relevant, offering an alternative to quick fixes in the beauty industry.
We are avoiding aggressive solutions in favor of slower, environmentally friendly ones. They do not harm nature, prolong healthy youth and are an example of the evolution of mentality, such as “I don't buy, I choose carefully.”
There is more to life than increasing its speed. Mahatma Gandhi
Slow Beauty is all about slowing down our beauty regimen by moving towards less consumption and all-natural products. With the advancement of skin science, we've really advanced in finding the best formulas that can provide a quick fix. Not that that's wrong, but we end up forgetting about other factors like the source of those ingredients, the packaging of the product, and the impact it has on the environment.
Slow Beauty encourages us to choose natural products that are ethically produced, sourced safely and, most importantly, do not harm the environment. This automatically means eliminating products that contain dyes, preservatives, artificial flavors, alcohol, etc. It turns out that by taking care of yourself, you take care of nature. Through your conscious choice, through the realization that there are too many popular jars in your bathroom, through the realization that natural beauty should not be “emphasized or saved” with something chemical when there are natural alternatives.
A product that comes straight from nature without harming nature is the right choice for you if you want to start your Slow Beauty journey - MOLODO Organic Silk Products is the best solution for you!
What do the founders of eco-friendly brands say about this concept?
“Slow beauty is a philosophy that helps people develop sustainable self-care practices,based on nature, health and well-being, which includes the use of multisensory products, tools and resources to support a joyful feeling and being in the world,” says Shel Pink, founder of the eco-friendly beauty brand SPARITUAL and author of Slow Beauty: Rituals and Recipes to Nourish the Body and Feed the Soul” (https://sparitual. com/products/slow-beauty-book).
At its core, this movement contradicts everything we have been taught about beauty. Neha Ravla, Head of Brand Communications at Forest Essentials, said:
“The slow beauty movement is essentially a contrast to the fast-paced world of the beauty industry, which sells us quick fixes, instant results and invasive options. These seemingly trendy alternatives force us to race against time and fight aging. However, the slow beauty philosophy is the belief that the aging process and beauty ideals depend on natural rhythms, so nature is a force for us to work with. In turn, we believe that the philosophy of slow beauty, the balance between growth and limitations, meets us halfway, explores the idea of preserving youth, promotes the spirituality of holistic beauty, celebrates mindfulness and self-expression, and changes our ideals of absolute beauty.”
This view is echoed by Teela Abbitt, founder of Āether Beauty, who adds that Slow Beauty is aware of the impact it leaves behind.
"This movement is a more thoughtful and coherent approach to the production and consumption of cosmetics. In many ways, it is the antithesis of its industry, which is obsessed with overproduction and overconsumption. According to the EPA, the cosmetics and personal care industry is responsible for more than one-third of the waste in landfills, with 120 billion single-use components. Anything smaller than a credit card (mini-products) is not recyclable. Slow beauty pays close attention to the impact it has on people, the planet and animals. “
How did the Slow Beauty trend come about?
The Slow Beauty movement originates from the “slow life” philosophy that emerged in the 20th century as a protest against the fast pace of life and consumption. The founder of the “slow food” movement, which became the basis for other “slow” trends, is Carlo Petrina, who, together with a group of activists, opposed the opening of the first fast food restaurant in Rome, seeking to preserve the cultural and gastronomic traditions of Italy. This is how a trend in one niche became the beginning of something valuable and great in another niche - the beauty and care niche.
Consumers like slow beauty more than fast beauty because it makes them slow down and listen to themselves. To get to know and love themselves.
Modern consumers are increasingly looking for conscious and sustainable approaches to self-care. Quick fixes, such as invasive procedures or products with aggressive ingredients may have an immediate effect, but often do not provide long-term results and can have a negative impact on health and the environment.
Slow Beauty offers an alternative by emphasizing the importance of natural beauty, health and well-being. This approach includes using natural and organic ingredients, supporting local producers, and developing self-care rituals that promote overall well-being.
The 4 main principles of the Slow Beauty concept, which 100% embody the philosophy and MOLODO production:
1. Naturalness.
Slow Beauty: using products with natural and organic ingredients that do not contain harmful chemicals.
MOLODO: using natural 100% Mulberry silk, without impurities.
2. Sustainability.
Slow Beauty: supports environmentally friendly and ethical practices in the production and packaging of cosmetics.
MOLODO: we have our own eco-friendly zero waste production in Lviv and create sustainable products.
“Where not a single piece of silk is thrown away, where no residue pollutes the planet.”
3. Awareness.
Slow Beauty: development of care rituals that promote physical and emotional well-being.
MOLODO: MOLODO beauty routines are an example of responsible care and a woman's great desire to prolong her healthy youth with organic products. After all, each of us is responsible for safe and slow “aging”.
4. Patience.
Slow Beauty: understanding that real (safe) results take time, not instant solutions.
MOLODO: we constantly remind you that the result depends on regularity and time. We emphasize your natural beauty with 100% natural Mulberry silk.
The benefits of the Slow Beauty concept:
Research shows that a conscious approach to self-care can have a positive impact on overall health and well-being.
- Regular grooming rituals can help reduce stress, improve mood, and boost self-esteem.
- The use of natural products reduces the risk of allergic reactions and skin irritations often caused by synthetic ingredients.
- Sustainable practices in the production and packaging of cosmetics also contribute to the preservation of the environment by reducing waste and pollution.
Create a beauty routine that is good for you and the planet!
Why is it worth practicing the Slow Beauty concept with MOLODO?
MOLODO is the only brand of silk products in Ukraine made from 100% natural Mulberry silk. Thanks to the organic material, the products prolong youth and teach women from all over the world to perceive and love their nature.
From the very beginning, the brand has chosen the “green side”, so our philosophy is transparent and responsible. MOLODO production does not produce waste and garbage that pollute the environment. We appreciate the fact that we can improve your beauty routine without harming the environment.
MOLODO vs. fast beauty
MOLODO supports conscious consumption, ethical production and naturalness. Together with MOLODO, women discover new possibilities for daily care that combines comfort, elegance and health care, turning every day into an opportunity to be yourself.
Which MOLODO silk products are eco-friendly and effective?
All MOLODO silk products are made from 100% Mulberry silk. They have effective anti-aging properties, are antibacterial and hypoallergenic, so they are suitable for any skin and hair type.
Silk is similar in structure to skin, they have an identical Ph (acid-base balance). Silk prevents premature aging because it contains essential proteins and 18 essential amino acids that renew the epidermis at the cellular level and also affect the skin's hydrolipid barrier.
The smooth surface of silk limits the friction your skin is exposed to while you sleep, preventing the sleep wrinkles you may see on your cheeks and forehead after a few hours in bed. A silk pillowcase absorbs less moisture from your face than cotton, so your skin stays moisturized. For those who suffer from dry skin or live in seasonally dry climates, a silk pillowcase and silk mask will be an extra moisturizer throughout the night. This means you'll wake up with a less tight, dry face.
Myroslava and Nadia, the founders of the brand, have been searching for the best silk for a very long time, so that each product envelops you with only quality, comfort, and safety.
Now our brand cooperates with a family-owned silk manufacturer abroad, which has over 40 years of experience in working with natural fabrics. The manufacturer has international quality certificates such as Global Organic Textile Standard (GOTS), OCS, SEDEX, Oeko Tex 100 and adheres to sustainable practices in its work.
Our brand has more than 40 natural items that help your body, skin and hair to have a natural healthy shine, good (necessary) moisture level and anti-aging changes, such as:
Check out some of the items in our Store:
- The only turban. Takes care of your hair after washing. First, put it on with the microfiber to your hair to remove excess water from your hair. After 3 minutes, put the turban on with the silk side to minimize frizz and split ends.
- Silk pillowcase. Minimizes the appearance of wrinkles on the face after sleep. It protects hair from tangling and fluffiness, as well as protects the skin from dust microorganisms that are usually present on a simple pillowcase and which provoke rashes/redness on the face.
- Silk For Hair. A set for anti-aging hair and face care; the set includes a reversible silk turban and a silk pillowcase.
- Key Anti-Aging Pillow Against Wrinkles Around the Eyes The unique shape of the anti-aging pillow helps minimize facial creases and wrinkles that occur after sleep. Thanks to the anatomical shape of the product and the properties of natural silk, the sensitive skin around the eyes is much less exposed to pressure and friction against a regular pillowcase.
- Sleep Mask Minimizes the appearance of wrinkles around the eyes. Provides complete darkness during sleep (blackout), and promotes the production of melatonin, which regulates sleep cycles and is responsible for your healthy, radiant appearance.
Important! Sleeping on natural silk is recommended by cosmetologists and dermatologists. It helps to prolong youthfulness and health of the skin, and silk also has a positive effect on the condition of the hair (enhances natural shine and reduces the appearance of split ends).
MOLODO brand recommendation: keep and remember!
In order to preserve the proper appearance of a silk product for as long as possible, it is worth using an organic shampoo for silk Silky Way.
- sulfate-free
- paraben-free
- natural
- hypoallergenic
Silky Way Silk Shampoo is a completely organic laundry detergent that we have developed specifically for silk products.
100% silk is as similar in structure to human hair as possible, which is why conventional chemical laundry detergents can damage the fabric - silk will lose its luster and dense, even texture.
Your look is not a pursuit of ideals, but the ability to preserve and enhance what nature has given you.
Conclusion
Slow Beauty is the use of environmentally friendly organic products that do not harm the ecosystem and that promise slow but safe results.
It encourages us to be mindful of our consumption and to be aware of the products in our cosmetic bag, bathroom or purse. The transition to Slow Beauty may take some time, but the MOLODO brand has long chosen this concept to preserve nature and help women around the world see and preserve their natural beauty.
If you can adopt the Slow Beauty philosophy through the MOLODO brand, it will definitely help you improve your skin, hair and body. It will also contribute to your physical and emotional well-being, making your life more mindful, harmonious and slow.
With care
MOLODO
